This summary provides an introduction to Simon Wardley’s Mapping research and how you can start to apply these ideas to your own situations.
 
IT is altering the value chains of just about every industry sector.  Forward-thinking CIOs can use our mapping process to anticipate likely developments and provide a fresh perspective on your firm’s opportunities and challenges.

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James Findlay, HS2

“Mapping has simplified my thinking and work life. I can see the wood and the trees. It is absolutely amazing. Sometimes it is very difficult in the technology world to articulate the challenges we have and relate this to the business. This has been an incredible tool for facilitating discussion and engagement with the business. In the past it was all black boxes and conflict. Mapping has helped change that.”

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